A couple of days in the past, I got here throughout a social media advertising company who referred to as themselves “gurus” in on-line advertising. After I took a have a look at one in every of their shoppers’ Fb web page, I observed they’d been utilizing a profile web page fairly than a fan web page. This isn’t solely in opposition to the Fb assertion of rights and duties, however it’s additionally very ineffective on the subject of on-line advertising. In consequence, I designed this check that can assist you decide if the company you have employed truly is aware of what they’re doing. Merely examine off the questions that apply to your digital company and learn the way they rating on the finish.

_ Does your company offer you month-to-month analytic studies?

_ Does your company have their very own Fb fan web page?

_ Does your company put up content material on their Fb web page a minimum of 4 instances every week?

_ Does your company have their very own Twitter web page?

_ Does your company put up content material on their Twitter web page a minimum of 4 instances every week?

_ Does your company have a weblog?

_ Does your company put up a minimum of 3 blogs per week?

_ Does your company produce other shoppers in your trade?

_ Once you name your company, does a human being reply? (Not an answering machine)

_ Does your company contact YOU a minimum of as soon as per 30 days?

_ Is “social media” listed as a functionality on their web site? (Would not rely if it isn’t on the listing)

_ Has your company supplied you with examples or case research of earlier work?

_ Does your company inform you of essential social media information?, i.e. new Fb laws or new social media platform?

_ Does your company monitor the net dialog relating to your corporation?

_ Does your company provide social media coaching for you and your organization?

_ Does your company get your target market engaged in dialogue on-line?

_ Does your company consider destructive feedback/put up earlier than coping with them on-line? (Do NOT examine in the event that they robotically delete destructive feedback)

_ Has your company ever urged utilizing YouTube to advertise your corporation?

_ Has your company ever urged working a PPC (Pay Per Click on) advert for you?

_ Are your bodily promotions in sync together with your on-line promotions?

18-20 – “A” – Your company is aware of easy methods to use efficient on-line advertising methods to advertise your corporation. Preserve them round, these are onerous to seek out.

15-17 – “B” – Your company is a little bit tough across the edges, however can nonetheless promote your corporation and talk together with your target market on-line.

12-14 – “C” – There’s a distinction between a advertising company and a web based marketing agency. Simply because your company could also be good at advertising your corporation bodily, does not imply they know easy methods to successfully promote it on-line. You could wish to contemplate hiring an company that understands efficient on-line advertising methods.

11 and below – “F” – Your company lacks a stable understanding of easy methods to promote your corporation on-line. You could wish to take into consideration hiring somebody who understands easy methods to use digital advertising or social media in a more practical means.

Keep in mind, how your company represents themselves is straight associated to how they’re going to symbolize you. If they are not utilizing social media (Fb, Twitter, Flickr) successfully to leverage their very own enterprise, what makes you assume they’re going to use it successfully to advertise yours? In case your company didn’t truthful properly on this check, they could lack an understanding of easy methods to use on-line advertising successfully, which ought to increase a crimson flag for you.